Parents helping their children through the college admissions process in 2014 might feel like it’s a lot harder to get into elite colleges now than it was when they applied. And they’re right! This New York Times article offers one explanation: globalization. Simple demographics play a major role as well.

We encourage our clients to aim high. Some will apply to, and be accepted at Ivy League colleges. Ultimately, what matters most is finding the right fit for your student: discovering the program with the best opportunities, and one that is a great match for your child.