30 Ways to Rate a College We've always been a bit suspicious of the usefulness of college rankings, believing that it is up to the individual to decide, based on their own criteria, which schools top their lists of "Best Colleges". This powerful graphic by the Chronical of Higher Ed show that the college rankers themselves (Forbes, U.S. News, etc.) have also "personalized" their college lists by selecting their own criteria on which they rank colleges. Interestingly, there is very little overlap in the data they use to create their lists.